CLIENT: ACTIVISION
AGENCY: DAVID MADRID
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2022
Co-designed with Birdhouse Skateboards, the boards - printed with a double layer technique – came with discount codes for the game hidden beneath the paint.
Only a few hours after the launch, more than 8.000 skaters had pre-ordered their Scratch Boards on social media.
Tony Hawk's Pro Skater inspired a generation of gamers to start skating in real life. But how can you inspire a new generation of skaters to start playing the game?
To promote the remastered version of the game on its 20th anniversary, we created limited-edition decks that worked just like lottery scratch cards.
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Decks DESIGN
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Scratch up these skateboards and win
sick prizes in the newest Tony Hawk game
AdWeek
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