Sazky
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YoungLions Posters 2016/2017/2018

2016

CLIENT: SLIDE DEPOT
AGENCY: SAZKY
ROLE: (ACD) CREATIVE DIRECTION & ART DIRECTION

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Young Lions is one of the biggest festivals of the world that gathers all the new talent of the advertising and communication industry giving them the opportunity to win and participate in the Cannes Lions Festival.
From 2016 to 2018 I was invited to design the festival's identity, which will represent the best young Colombian talent in Cannes Lions, France. 
In the 2016 poster, the design appeals to the main reason why everyone participates in the festival: the Gold Lion. The greatest award, the one that everyone wants to have in their self. The one for which you run, you fight, you struggle... and when you finally win it you feel the glory. Enjoy

 
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2017

CLIENT: SLIDE DEPOT
AGENCY: SAZKY
ROLE: (ACD) CREATIVE DIRECTION & ART DIRECTION

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The 2017 poster is based on what happens to the Young Lions winners, they become the center of attention and start receiving calls from most of the biggest advertising agencies of the country. Through this graphic design I brought to life the "Be the focus" concept, which had the objective of being the center of attention itself. 

2018

CLIENT: SLIDE DEPOT
AGENCY: SAZKY
ROLE: (ACD) CREATIVE DIRECTION & ART DIRECTION

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In this type of competition it is impossible to have everything under control… time is always working against the competitors, they’re fighting against all type of creative people and a lot of setbacks may happen before they deliver their idea. All of this and more makes this festival one of the most difficult ones in Colombia. 

That’s why during 2018 edition, we didn’t ask the participants to defeat the chaos, instead, we asked them to learn how to live with it, because a good idea isn’t enough to win, it is necessary to revel in chaos.

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