Sazky
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Caravan Of Joy

Hi art!

“It is in your hands to create a better world for all who live in it”
Nelson Mandela


Our identity is inspired by the hands as tools for the art and from the soul. The logo we created represents the support to vulnerable communities. 

A cohort badge that expressed what all of these communities stand up for. It celebrates the chance for a new life through art and play based programming. Our logo represents four statmentes: Joyfull, loving, protection, spirit of celebration.

How our identity will evolve

The new identity brings together all of the Caravan of Joy in a coherent way. It allows scalability and consistency for future campaigns with a unique identity. The identity is  easily adaptable to any regional or global coming programs. Expresses trustworthiness in a simple a on point way.

Inspired by the children's game of creating animals with their hands, we designed the symbol for each program. Adaptable graphics and coherent communication which reference the main logo.

Our elements allow endless variations of shapes, colours and typography. They can be used to design patterns, stationary, banners, digital assets, posters and plenty of materials alongside impactful imagery to show the essence of our brand: Empowerment through art.

CLIENT: CARAVAN OF JOY
COMPETITION: YOUNGLIONS WORLDWIDE
ROLE: (ACD) CREATIVE DIRECTION & ART DIRECTION

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SELECTED PRESS
REKLAMASTER
ROASTBRIEF
PRIMERBRIEF

 
 
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