CLIENT: National police of colombia
AGENCY: ogilvy colombia
ROLE: (ACD) CREATIVE DIRECTION & ART DIRECTION
In 2017, drunk drivers caused more than 1.300 victims in Colombia and this number has increased despite national police strict operatives.
So we decided to launch Drunken Spots. A campaign in which we used the most consumed media for drivers in the country and the voice of real drunk drivers caught in our operatives.